Pura Comparables

Find the most relevant public market comparables for Pura, including EV/Revenue and EV/EBITDA multiples to help you make informed investment decisions.

Company Overview

Pura specializes in smart home fragrance systems and offers application-controlled diffusers that customize scents and neutralize odors using safe and clean ingredients. The company's products are designed to improve the atmosphere of home and vehicle environments. Pura also has partnerships with brands like Capri Blue, Anthropologie, and Disney.

Business Model

Direct-to-consumer sales of smart home fragrance diffusers and related products.

Target Customers

Homeowners and car owners seeking to enhance the scent of their environments.

Specific Focus

Smart home fragrance technology

Location

Pleasant Grove, Utah

CEO

Bruno Lima

Industry

Hardware & semiconductors (including electronic devices)

Sub Sector

Home Fragrance

3yr Revenue Growth

546%

Website

pura.com

Public Market Comparables

Below are the key valuation metrics for companies similar to Pura in the Consumer Goods sector. These metrics can help you understand how the market values companies with similar business models and growth profiles.

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Unlock the Full Pura Compset

As a leading player in the Hardware & semiconductors (including electronic devices) industry within the Consumer Goods sector, Pura operates in the specialized Home Fragrance sub-sector. Understanding how Pura compares to its public market comps is essential for accurate valuation and strategic decision-making.

Our comprehensive analysis includes detailed comparables (compsets) featuring similar companies in the Home Fragrance space, with complete financial metrics, growth trajectories, and competitive positioning insights that go beyond the surface-level data shown above.

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