Forma.ai Public Market Comparables

Find the most relevant public market comparables for Forma.ai, including EV/Revenue and EV/EBITDA multiples to help you make informed investment decisions.

Company Overview

Forma.ai is a leading AI-powered, full-stack Sales Performance Management (SPM) platform that unifies sales planning and execution across territories, quotas, and incentive compensation management. It uses AI to build, test, and deploy incentive plans quickly, automate Incentive Compensation Management (ICM), and provide a single source of truth for sales performance data.

Business Model

Software as a Service (SaaS) providing a platform for sales performance management.

Target Customers

Medium to large businesses (200-5000+ employees) in technology, healthcare, finance, manufacturing, and telecommunications. Specifically targets Sales Managers, Finance Directors, Human Resources Managers, Sales Operations Specialists, and Revenue Operations Managers.

Specific Focus

AI-powered sales compensation and incentive management platform

Location

Toronto, Ontario

CEO

Nabeil Alazzam

Industry

Software & services

Sub Sector

Sales Performance Management Software

3yr Revenue Growth

548%

Website

forma.ai

Public Market Comparables

Below are the key valuation metrics for companies similar to Forma.ai in the Software sector. These metrics can help you understand how the market values companies with similar business models and growth profiles.

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As a leading player in the Software & services industry within the Software sector, Forma.ai operates in the specialized Sales Performance Management Software sub-sector. Understanding how Forma.ai compares to its public market comps is essential for accurate valuation and strategic decision-making.

Our comprehensive analysis includes detailed comparables (compsets) featuring similar companies in the Sales Performance Management Software space, with complete financial metrics, growth trajectories, and competitive positioning insights that go beyond the surface-level data shown above.

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